If you’ve read Hugh’s book Ignore Everybody or read some of the cards on his site gapingvoid, you know that he is not conventional. Sometimes he may be hard to interpret.
The card above can be about Project work. How it should be. It should MATTER. Even the sometimes mundane and seemingly boring parts that we hate doing. In the end, our goal is to move the Project to completion. To give the Customer something that matters.
Go do work that matters on your Project.